Marketing Plan Assignment Essay Example | Topics and Well Written Essays - 3500 words

Marketing Plan Assignment - Essay ExamplePut differently, Jims Cleaning ensures peace of mind for its customers and that it why it stands knocked out(p) vis-a-vis other players in the industry. Jims Cleaning has its own professional cleanup position equipment. It is known to be a reliable company that starts and completes the job on time. Its franchisees are fully insured. The company guarantees quality services at a fair price. About the Product According to the American Marketing Association, a increase is a bundle of attri unlesses features, functions, and benefits that an organization offers to sell to the target customers in exchange of money. A product may be an idea, a good (physical tangible product), or a service, or any combination of the three. As of now Jims Cleaning offers only services to its customers. The company offers its cleaning services to domestic as well as business customers. Its cleaning services are divided into the following divisions Jims elevator carpe t Cleaning, Jims Window Cleaning, Jims Car Cleaning, Jims ruse Cleaning and Jims Pressure Cleaning. Jims Carpet Cleaning The company does a methodical cleaning of carpets and thereby ensures that the customer not only gets the best feel and appearance of the carpet but also protects the investment made on the carpet. The company uses the most advanced products and equipment and cleans as per the Australian National Standards. The carpet division also cleans upholstery, drapes and mattresses. Customers are offered twain options Steam Cleaning and Dry Cleaning. The former method, also known as hot water extraction uses hot water for cleaning carpets. The dry cleaning method is recommended for carpets that require regular preservation cleaning or when carpets have to be dried quickly. Jims Window Cleaning Jims Cleaning enhances the appearances of homes by cleaning windows to perfection. This cleaning exercise also cuts energy costs in winters by allowing more light inside the home. T he company guarantees streak free, shining windows later work. Jims Cleaning has the expertise to clean all internal and external windows. Given its state of the art equipment, Jims Cleaning personnel can get at double storey and high rise buildings. Jims Pressure Cleaning Jims Pressure Cleaning offers tailored programs to suit the requirements of commercial clients. This division specifically targets real estate agents, builders and local businesses, in addition to residential customers. Services include mould and dirt removal, cleaning of driveways, fascia, paving, pathways, outdoor timber, and tiled areas. Jims Car Cleaning Jims Car Cleaning division simply loves its job and guarantees quality job, reliable service and money back guarantee. The car is cleaned at a location convenient to the client. The customer need not impinge on the car anywhere as the personnel from Jims visit the customer and do the job. Depending on the quantum of work a customer requires, Jims car Cleani ng offers Premium Wash, Mini Detail and Deluxe Detail. As part of its specialty services Jims Car Cleaning offers full cut, polish and wax coat for the car. The customer can also opt for shampooing the car. Jims Blind Cleaning Jims Blind Cleaning not only cleans but also repairs blinds. As an additional service, the company replaces the defective parts of the blinds as well. The division offers proficient service to take care of these precious window coverings, be it of any type or make horizontal or vertical. The company promises to clean a large alteration