Marketing Mix Stimuli Essay Example | Topics and Well Written Essays - 3000 words - 1

Marketing Mix Stimuli - Essay ExampleThe researcher states that product portfolio of Ariel brand can be rationalizeed in the fol low-pitcheding manner. Ariel Excel Gel The product is designed for low-temperature cleaning. A unique design of the bottle and innovative gel formulae of the product give a user the opportunity to wash clothes with high precision. The gel gets dissolve rattling easily in water system hence solvency rate increases. The purifying is adequate to(p) to remove various types of stains such as tomato sauce, dirt, chocolate etc from cloths. Ariel Powder Ariel Powder is designed to give brilliant cleaning in every wash. The detergent can wash colored garments without causing harm to fabrics of a garment. The detergent should be dosed directly on the cloth by taking water as the surfactant. Ariel Excel Liquitabs Ariel Excel Liquitabs is able to remove stains such as oil, tar, grease etc. The product should be dosed in the lower drawer of Washing Machine. Ariel T ablets Ariel Tablets provides the convenience of using to users. The product has been developed in put up to get a brilliant wash from the smallest possible dose. The study will be incomplete if it misses the opportunity to explain the role of consumer behavior in purchasing a detergent product. A psychoanalytical theory proposed by Sigmund Freud states that human record depends on different variables such as id (biological need driven gratification), ego (conflict between the hedonistic requirement of id and ethical constraint of superego) and superego (behavior backed by mixer responsibility). Many consumers show boycotts of non-eco-friendly products in order to show their environmental concern. These customers prefer ethical consumption in order to maintain environmental sustainability. Foxall et al. have dissever motivation into six components such as social needs, physiological needs, cognitive needs, symbolic needs, experiential needs and hedonic needs in order to explain customer demand. Customers purchase Ariel detergent in order to satisfy their daily household needs hence purchase behavior is more driven by id aspect in contrast to other elements of psychoanalytic theory. Detergent purchase behavior of a customer can be briefed in the following manner. multitude purchase detergent as daily household item hence they do not spend much time on the pre-purchase decision. Self-consciousness plays the very small role in purchasing decision. Brand conscious customers purchase Ariel due to the brand name of Procter & Gamble. Many customers purchase Ariel with an intention to satisfy self-esteem. Psychographics VALS or Value and Lifestyle framework has divided consumers into four segments such as Actulizers (Customers spending large sum of money on purchasing in order to show taste and attitude), Fulfilled (Customers purchasing product after doing rigorous background research), Believers (purchasing product in order to satisfy traditional family value) a nd Strivers (Customers purchasing low priced but stylish products). A study shows that believers play the significant role in purchasing detergent. Believers prefer well-known brands hence they choose Ariel over unknown local brands. Involvement Detergent is a low involvement product because customers do not require huge financial resources to purchase it.