Full stream service from VIP Clientele Essay Example | Topics and Well Written Essays - 2000 words

Full stream service from VIP Clientele - Essay Example An input, process and output model is established. Quality service and standards, test marketing, social marketing, key personnel involvement and competitive analysis are among the key aspects that are analysed in the model. A critical appraisal of the airline service provider is done by comparisons from other service providers. Business Process Model Review A well designed business process model should encompass the relationship of the entire processes as a whole to integrate the overall goal of value for the customer’s money. Value proposition section depicts the intended methods of services to be provided for the target market (see figure 1). VIP clientele are dispersed all over the world with an emphasis on the developed continents. Radical changes in this proposition are seen in the model. The intended goal of this proposition is to become leaders in providing full stream services in the airline industries. This has not been practiced before therefore, the introduction of the same will cause a shift in profits patterns from other airline competitors. Leasing of airplanes as well as rental of planes is a radical change in the airline industry. Focus has been in the past of private jet purchases but not rental or even on leasing terms. The door to door services is a radical change in this process. ... New airplanes will not be designed in this case. The business model will encompass the existing marketing strategies as an incremental change for the intended airline business. Technology has been developed in e-marketing which helps in marketing strategies. Catering during the flight will be done by already established high class caterers. The full stream services in the airline business will integrate the various aspects of high class services as a whole to achieve the target market. The preliminary stages in the design of the business model called for a thorough research of the airline industry. Gaps in the services were identified as high oil prices which will devolve to wiping out low costs air tickets in the coming years. A further analysis shows that safety during flight is at the core of any customer’s choice of airline service provider. In light of this, we deduced that customers need value in the flight services. Hiring or leasing a plane at ones comfort is the way f orward, ensuring high class services are provided from the beginning to the end. Door to door service is a deduced solution since the existing airlines do not offer such to customers. The innovation of this new business model is towards the customer’s experience before, during and after arrival of a flight. Customers are having fears of lack of safety in the pre-existing services. This will be counteracted by individualized services e.g. lease or rent of a plane, a cab for efficiency and effectiveness of the entire flight experience. High oil prices will cause high costs for travelling in the airline industry. The business model is market driven as a shift from highly priced and crowded airlines will be experienced to safe and specialized flight services. Existing technology

The Internet and the music industry Essay Example | Topics and Well Written Essays - 1250 words

The Internet and the music industry - Essay Example Copyright is one of the categories of intellectual property that ensures exclusive rights to the creator of a particular piece of work which can be a publication, a distribution or an adaptation for a particular period of time in preparation to the entry of the said work in the public domain. It refers to creations of the mind that can be creative, scientific, artistic or intellectual in form which is an original idea of the creator (World Intellectual Property Organization, 2009b). One of the most important forms of media covered by the copyright law is the music which can be in the form of musical compositions and audio recordings. The research undertaken targets the presentation of the different issues, problems and controversies that can violate the copyright law. There are different ways that can violate the copyright law in relation to music. One is piracy and the other is the prohibited sharing through the internet. The main goal of the research is the piracy of music through the internet. Internet, being an agent of data sharing and recognized as information superhighway can be considered to surpass the limits of the laws that covers other areas specifically in terms of copyright. This can be attributed to the fact that the said technological advancement cannot be hindered by distance or territorial demarcations (Lehman, 1995; Silverthorne, 2004).

Recidivism in America Research Paper Example | Topics and Well Written Essays - 1000 words

Recidivism in America - Research Paper Example Despite all these suggestions as the reason for the crimes, there still is an escalating prison system with no relief in sight (Clear, Resig & Cole, 2010, p4) Recidivism A 2002 study survey showed that among 275,000 prisoners that were set free in 1994, 67.5% were arrested within the next 3 years, and 51.8% were back in prison (Langan el at, 2002, p 26). The study found no evidence that spending more time in the prison raises the recidivism rate and those that serve the longest time had a slightly lower rate of arrest than every other category of prisoners (Clear, Resig & Cole, 2006, p 3). This is likely explained by the older average age of those released with the longest sentences. The study shows a strong negative correlation between recidivism and age upon release. Recidivism is, for that reason, a culture of both the young and the old. The prisoners commit the same offenses after their release because the causes of their arrest ignored before they are set free from the prisons o r they lack proper rehabilitation while they are in prison. Comparison Of Recidivism In America With Other Countries The United States has the highest documented incarceration rate in the world (743 per 100,000 populations). Russia takes the second position with a high rate of (577 per 100,000); followed by Rwanda (561 per 100,000). By comparison; the incarceration rate in England and Wales; October 2011 was 155 people imprisoned per 100,000 residents. The rate for Norway in May 2010 was 71 inmates per 100,000; Netherlands in April 2010 was 94 per 100,000; Australia in June 2010 was 133 per 100,000 and New Zealand in October 2010 was 203 per 100,000 (New York Times section A, 2008, p 1). Comparisons give a reduction according to the countries listing above. Still it is the length of sentences that truly distinguishes American prison policy, the mere number of sentences imposed would not place the United States at the top of the incarceration lists. If the lists were compiled based o n annual admissions to prison per capita, several European countries would outpace the United States (New York Times section A, 2008, p 1). Causes Of Recidivism In America, the rate of incarceration has increased dramatically. Prisons have been full to capacity with deplorable conditions and long lasting side effects of inmates, their families and communities in New York. In many prisons, the crimes continue on the inside and further affect outside crimes related activities. The main reasons for this increment include social environment, peer pressure, family structure, state-level policies and lack of employment opportunities (Scott 2010, p 4). However, other things that need to be relied are the individual’s circumstances before incarceration, things that happen before they are incarcerated and the period after they are released from prison. Both immediate and long-term considerations will put poverty and difficulties as the main reason for the causes of recidivism. Drug Ab use Treatment And Recidivism The purpose of this study is to examine the relationship between drug use and recidivism among criminals and to consider how generalized drug treatment participation and completion further affect this relationship. Among researchers and policy makers, a consensus reveals drug use as linked to criminal behavior and recidivism. Further, drug treatment reduces the chances of recidivism (Mackenzie, 1997). On average, 65% of individuals who

Environmental Science Essay Example | Topics and Well Written Essays - 1500 words

Environmental Science - Essay Example The pollution of the environment is caused by residential, commercial, and industrial wastes. These include Carbon dioxide (COÂ ­2)), Carbon monoxide (CO), Nitrogen, and Chlorofluorocarbons (CFC’s) (ENERGY.GOV, 2014). The release of such compounds into the environment leads to environmental degradation. Therefore, it is prudent for human beings to take necessary steps in preventing any further damage to the environment and mitigate on the damages that have already occurred. This responsibility is a concern of the international community, respective governments, and every individual. The individuals can work hard to care for the environment by participating in environmental conservation measures. It is important for individuals to take care of the environment because it is where they live. Polluted air means that there would be an increase in respiratory diseases. Furthermore, polluted soil, full of chemicals and fertilizers, will result into crops with high levels of toxic su bstances and pollute the water bodies when these fertilizers are washed into streams and rivers. This paper explores three goals and action plans, which an individual can use to become more aware of environmental issues and human impact on the environment. The production of electricity often involves a lot of emission of gasses, which cause considerable damage to the environment. Therefore, an individual should bear this in mind when operating electrical appliances. This can involve a slight change in their habits or using more energy efficient appliances. For example, change of habits include: Using cold water to wash laundry and hanging them out to dry instead of using the dryer. This habit will ensure that when doing laundry, less electric energy is consumed, and the one utilizes the abundant natural energy of the sun to dry the clothes Installing energy efficient bulbs, which save more energy and are longer lasting as compared to incandescent light

Property Market Essay Example | Topics and Well Written Essays - 500 words

Property Market - Essay Example Lack of infrastructure and basic facilities would lead to downfall in prices of the land and investors will lose faith and retract the investment. This would be huge disaster for any businessman. Therefore before putting a land to sale check the basic amenities and infrastructure and the price of the land accordingly. Apart from state owned properties commercial and residential properties are in boom these days. Resident localities are fast growing and becoming some of the costliest living areas. Commercial properties that fetch income are of many kinds. Commercial show rooms and establishment of corporate offices are touching the heights of the real estate business. Commercial show room owners are ready to pay any amount of money to get a place in the most commercially viable areas. The reasons for the properties producing high income is leasing it out or renting the property for a specified period of time. The value of the commercial and office property keeps growing with the development of the city. With increasing number of tourists visiting the revenue increases. Tourism also plays an important in increasing the price of the land. As population of the country increases the cities start expanding and drag the outskirts into city limits.

Andidal olonization in Diabetic Patients Essay Example | Topics and Well Written Essays - 500 words

Andidal olonization in Diabetic Patients - Essay Example As a result, there are infections that opportunistic and attack the host in colonies. In comparison to the effect of these infections on normal healthy individuals, the effect on diabetic individuals is adverse. Oral candidiasis is an infection that attacks individuals invaded by the fungus Candida albicans (Barnes, 2006). This infection occurs in colonies and the rigorousness of their spread in blood differs with individuals. The rate is higher in diabetic individuals as compared to normal individuals. The research utilizes the cytological techniques of oral exfoliation in data collection. Two test samples with a definite sample population are demarcated (Barnes, 2006). The two test samples are; normal individuals and diabetic individuals. The test involves tallying of the age and gender of the two test samples for a common base (Pallavan et al, 2014). The research is ethically undertaken with the underlying accord of the sample inhabitants is a study demand. A brief medical history for the individuals provides the basis for exclusion. The individual with rare deficiencies, other endocrine disorders; immunodeficiency, and chronic ailments are left out the sample population list. The mucosa linings of the mouth commonly emit the test sample. The reagent, which is the Periodic Acid Schiff, depicts the degree of the annexation of the verbalized candidiasis (Barnes, 2006). The microscope helps in the examination of the prevailing oral candidiasis colonies. Under specific test parameters, the result analysis employs statistical techniques to draw out test patterns. The underlying method commonly used is the Chi-square test. The Chi-square test shows major variations in the oral candidiasis colonies for diabetic and normal individuals (Pallavan et al, 2014).  

Southwest Airlines Essay Example for Free

Southwest Airlines Essay Marketing is a vital part of any business and is an integral component of selling any product. Whether the business is a small mom and pop operation or a world leader, marketing is a part of the business. Because there are many ways to fulfill the needs of the customer, a straight-forward approach is to consider the four Ps of the marketing mix. This paper will examine the marketing mix and give examples of the marketing mix as it pertains to Southwest Airlines. The four elements of the marketing mix are product, place, promotion and price. Product is the good or service sold to satisfy a customers needs. Place involves all of the decisions required to make the product or service available in the target market, or customers, place. Promotion is the process of informing the target market of the product. Finally, the fourth element of the marketing mix is price. Price setting includes components such as analysis of price setting by the competition as well as analysis regarding acceptance or rejection of prices by the identified market (McCarthy and Perreault, 2002, pp. 48 50). The United States airline industry is very competitive. Following the attacks on September 11th, there have been several airlines that have gone out of business or have filed bankruptcy. Southwest Airlines has been able to stay in business and out of bankruptcy. Southwest Airlines is the only major airline to be profitable for the past 20 years (McCarthy and Perreault, 2004, p. 7). This is in part to their marketing department. Southwest Airlines is an airline with a creative marketing department. The airline industry in the United States has seen many changes of the years. In the early days of air travel, only the wealthy could afford to fly. Flying to a destination was a luxury and not a part of everyday life. Today there is a wide variety of airlines and appeals to a wide variety of consumers. Southwest Airlines distinguishes its products and services from the competition through its marketing campaigns. The Dallas-based airline carved its niche in short-haul flights with low prices, reliable service, and a healthy sense of humor (Armstrong, G Kotler, P., 2005, p.318). This humor is a major theme in the marketing campaign. Southwest distinguishes  itself as a fun airline, known for humorous in-flight commentary from pilots and cabin crew members (Armstrong, G Kotler, P., 2005, p.318). Southwest has brought the place aspect of the marketing mix to all consumers. The place aspect of the marketing mix is where and when to deliver the product. Southwest Airlines uses various avenues for this. One area is providing an 800 number for the consumer to check pricing and availability. Another avenue used is the internet. Southwest Airlines has won several awards for their internet site. The internet site allows the consumer to visit Southwest from anywhere there is an internet connection. So, if you are at the library, office, internet cafà ©, or on a portable device such as a Blackberry, Southwest is there. Southwest has become known as a low cost airline. Through research, Southwest found there is a need for a low cost, no frills airline. Price was important to the consumer when choosing an airline. A poll taken by Airliners.net surveyed, 31% ranked ticket cost as the most important factor when choosing an airline (Airliners, 2006). For the price element of the marketing mix to work, Southwest streamlined its operations. By lowering their costs, Southwest can offer lower fares than their competition. For example, Southwest used one type of aircraft, Boeing 737s, all equipped with the same flight instruments. By doing so, Southwest saves time and money in training their employees on only one type of equipment. Management can substitute aircraft, reschedule flight crews, or transfer mechanics quickly. The tactic also saves money through lower spare-parts inventories and better deals when acquiring new planes (Kotler Keller, 2006, p. 427). The final P of the marketing mix is promotion. Southwest promotes its services is a variety of methods. Television commercials air during highly viewed hours such as sporting events or popular television shows. These commercials usually have a humorous tone as well as information on the latest special. Southwest latest marketing tool is named Ding. Ding is a computer program which allows the consumer to be notified of specials.  Notifications of the specials occur at various times of the day and may occur multiple times per day. The icon for this is a tail of a Southwest plane and appears in the system tray (lower right hand corner of a computer screen). When the specials arrive the icon changes to a piece of mail over the tail section of the plane and a sound occurs. The sound is the Ding tone heard in the Southwest television commercials and in the cabin of the airplane. The consumer can click on the icon to launch the software. The screen appears with the details of the latest special. These specials are market specific and are focused on time availability. The public relations for Southwest speak to the character of the company. Southwest sponsors various charitable events and the employees, including the CEO, volunteer for various events. The charity work Southwest does also aids in the promotion of the company. The consumer may feel the company is good because of its social responsibility. The four elements relate to an organizations marketing strategy. Marketing is just one element of an organizations overall business plan. By understanding the product which the organization is producing, the company will be able to determine materials needed, staffing needed to produce the product, and establish the cost to produce the product. Marketing should not take over production, accounting, and finance of an organization. Marketing should be included in these functions to aid in direction and coordination. Understanding the cost of the product will allow the organization to price the product. The price of the product may vary. The reason for the varying in price is based on the customer perceived value of the product. A product with a higher price tag is generally perceived as a better quality product, while the inverse is also true. An organization should price a product at the point which will benefit the organization best. Marketing is an important element for any business. By analyzing the four Ps of product, price, place, and promotion, an organization can have a successful marketing campaign. Whether the business is a small mom and pop organization or a major corporation such as Southwest Airlines, marketing can play an important role in its success. Understanding the marketing mix will put an organization on the road towards this success. References: Airliners. (2006). Passenger Survey. Retreived March 9, 2006 from http://www.airliners.net. Armstrong, G Kotler, P. Marketing: An Introduction, Seventh Edition. (2005). New York: Prentice Hall. Kotler, P Keller, K. Marketing Management, Twelfth Edition. (2006). New York: Prentice Hall. McCarthy, E.J. Perreault, W.D. Basic Marketing: A Global Managerial Approach. (2002). New York: The McGraw-Hill Companies. McCarthy, E.J. Perreault, W.D. Marketing: Principles and Perspectives, Fourth Edition. (2004). New York: The McGraw-Hill Companies